NEW BEAT Honda skutik enliven the market in 2010
Posted by on January 30, 2010
New BeAT
Wongbantul.com : NEW BEAT was initiated gait skutik Honda in the domestic segment of capital changes with the appearance of the front fender was higher than the previous model. Changes made skutik this young man’s dream can give the impression of a more modern but still trendy. Marketing Director of PT AHM Julius skutik Aslan said the type of motorcycle that has a very rapid growth in demand in Indonesia compared to other motorcycle models. This happens because a motorbike character skutik relatively practical and comfortable driving.
Teenagers and young people is one group that has a great interest in skutik models. Therefore, AHM earlier this year introduced the New BEAT expected to give the impression of a more modern and trendy to users, especially among teenagers.
“We hope this new look will make BEAT teenagers or young users are more confident because the bike look trendy and modern,” he said.
At the beginning of this year, AHM BEAT not only introduces a new look but also released a variant berpelek BEAT radius (spoke wheel) complement the old variant that uses the type of racing rim (casting wheel).
Julius said the presence of variant BEAT Peleg radius is expected to add another option for Honda Beat lovers who had been known as a model skutik trendy, fuel-efficient.
“Honda Beat the new look version of the spoke wheel and wheel casting will be officially marketed in the Honda dealership network starting next month,” he said. New variant Honda Beat berpelek radius is marketed at a price of Rp 12,000,000, – (OTR DKI Jakarta), while the price for this type of racing rim (casting wheel) is Rp 12,500,000, – (OTR DKI Jakarta). AHM market remains Honda Beat with the previous color variants, namely Pop Pink, Red Electro, Techno White, Hard Rock Black, and Blue Jazz.
Segment skutik in the domestic motorcycle market, during the year 2009 figures AHM recorded sales of 861,737 units or a rise of about 62% compared with year 2008 sales of only 530,633 units. Contributions skutik soared from just 18.5% in 2008 to 32% on last year.
Honda skutik market known as the producer who put forward the principle of safety. Skutik Honda all models marketed in Indonesia such as BEAT, Vario and Vario Techno, already equipped with a parking brake system features and side stand switch which makes the machine can not be turned on when the standard side down.
Special BEAT models, sales continued to increase since the beginning of the year in the range of 24,000 units per month until finally at the end of year sales jumped to nearly 50,000 units. Total sales skutik 110 cc engine over the past year was 432,726 units recorded.
Overall, based on official data from the Association of Indonesian Motorcycle Industries (AISI), AHM managed to continue his leadership in the motorcycle market with 2009 sales of 2,701,278 units, or 46.2% of Indonesia’s total motorcycle market to reach 5,851,962 units.
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